Content Marketing – It Ain’t Rocket Science

  • Your Audience
    • Find what they want
    • Where they want it
    • Create that
    • Publish it
    • Tell your audience where it is and why it is in their best interest to consume it
    • Analytics – did they consume it? Yes: repeat. No: ask why not? Repeat.
  • Purpose of Content
    • Entertain
    • Educate / Inform
    • Inspire
    • Market / Sell