Competition is for losers

You read that right. In business, competition is for losers. You don’t believe that. Of course you don’t. So let’s try this. Competition is a game. Like any game you win or lose or tie. In business, forget the tie. It’s another name for lost. However, if you don’t play you can’t lose, while you […]

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Create Your Press Kit, Here’s How

The main point of a press kit is to express who you are, what you do, and why it matters. The key to a good press kit is knowing what to include and what to leave out. With that in mind, here are some of the things your press kit should contain: A cover letter. […]

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David Ogilvy’s Ten Tips on Writing

Read the Roman-Raphaelson book on writing. Read it three times. Write the way you talk. Naturally. Use short words, short sentences and short paragraphs. Never use jargon words like ‘reconceptualize,’ ‘demassification,’ ‘attitudinally,’ ‘judgmentally.’ They are hallmarks of pretense. Never write more than two pages on any subject. Check your quotations. Never send a letter or […]

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Trivia

There is an old Hotel in Marble Arch, London, which used to have a gallows adjacent to it. As prisoners were taken to the gallows to be hanged. The horse-drawn dray, carting the prisoner, was accompanied by an armed guard, who would stop the dray outside the pub and ask the prisoner if he would […]

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How do you quote value?

Selling value is your road to success. It is value that people buy; value that they want; and value that they understand. Here’s a format we suggest: Step One: Start your quotation with a simple description of the project the client needs written. For example: A 50- word ezine ad. Step Two: Confirm your understanding […]

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WordPressers here’s an easy way to forward your posts to Twitter, Facebook, LinkedIn, Google+ and others as well.

Want to easily forward WordPress posts to the social world? Of course. Well, here’s an easy way that does not involve any plugins. Just download and configure Hootlet, by HootSuite. Sure, it will take you a few minutes, but when you’re done you can send any anything on your browser in seconds to your social […]

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